Digital ads drive 60+ new leads a month


Net Worth Advisory Group is an independent Registered Investment Advisor (RIA) serving affluent residents in Utah. They provide personalized financial advice and wealth management services, employing a team of 10 advisors dedicated to helping clients achieve their financial goals.

The Net Worth Advisory Group faced a significant challenge with their existing digital marketing strategy. Their Google Ads campaigns were underperforming, failing to generate the desired number of leads. This issue was critical as it impacted their ability to attract new clients and grow their business in a highly competitive market.

By partnering with House of Work to revamp their digital marketing strategies, Net Worth Advisory Group experienced a substantial increase in leads. Within just four months, the new strategies generated hundreds of new leads, significantly improving upon past performances and enhancing their market presence.

Feb 2024 - May 2024
Strategize, Cultivate
Marketing, Digital Ads

Analysis & Strategy Development

5 Days

Developed a comprehensive digital marketing strategy that included optimizing Google Ads, setting up Local Services Ads (LSAs), achieving Google verification, and leveraging Facebook Ads for targeted lead generation.

Google Ads Optimization

10 Days

Implemented personalize, service focused landing pages to enhance user experience and increase conversion rates.

Content & Copywriting

2 Days

Created compelling ad copy and engaging content for both Google Ads and Facebook Ads to resonate with the target audience and compel them to take action.

Facebook Ads Campaign

10 Days

Launched targeted Facebook Ads campaigns using video ads to attract new website visitors and retargeting strategies to nurture leads.

Personalized Landing Pages

The NWAG Facebook ad strategy was based on their five main service offerings. We created lead magnets by pulling relevant chapters from NWAG Founder Ray E. LeVitre's book "20 Retirement Decisions" to create dedicated landing pages.

Post-launch results

New leads per month

The average amount of leads generated across digital ad campaigns (Facebook, Google PPC, Local Services Ads) each month.

Clicks per month

The average number of clicks on advertisements each month. These clicks resulted in 60 new leads which is nearly a 4% conversion rate.