Digital ads drive 60+ new leads a month
Overview
Net Worth Advisory Group is an independent Registered Investment Advisor (RIA) serving affluent residents in Utah. They provide personalized financial advice and wealth management services, employing a team of 10 advisors dedicated to helping clients achieve their financial goals.
The Net Worth Advisory Group faced a significant challenge with their existing digital marketing strategy. Their Google Ads campaigns were underperforming, failing to generate the desired number of leads. This issue was critical as it impacted their ability to attract new clients and grow their business in a highly competitive market.
By partnering with House of Work to revamp their digital marketing strategies, Net Worth Advisory Group experienced a substantial increase in leads. Within just four months, the new strategies generated hundreds of new leads, significantly improving upon past performances and enhancing their market presence.
Analysis & Strategy Development
Developed a comprehensive digital marketing strategy that included optimizing Google Ads, setting up Local Services Ads (LSAs), achieving Google verification, and leveraging Facebook Ads for targeted lead generation.
Google Ads Optimization
Implemented personalize, service focused landing pages to enhance user experience and increase conversion rates.
Content & Copywriting
Created compelling ad copy and engaging content for both Google Ads and Facebook Ads to resonate with the target audience and compel them to take action.
Facebook Ads Campaign
Launched targeted Facebook Ads campaigns using video ads to attract new website visitors and retargeting strategies to nurture leads.
Personalized Landing Pages
The NWAG Facebook ad strategy was based on their five main service offerings. We created lead magnets by pulling relevant chapters from NWAG Founder Ray E. LeVitre's book "20 Retirement Decisions" to create dedicated landing pages.
Post-launch results
The average amount of leads generated across digital ad campaigns (Facebook, Google PPC, Local Services Ads) each month.
The average number of clicks on advertisements each month. These clicks resulted in 60 new leads which is nearly a 4% conversion rate.
